CPD Understanding the Power of the Influencer (Social Series)

Course Overview

The marketing industry has experienced one of the most significant transformations of the modern era: the advent of digital and social media influencers, now a fundamental component of marketing strategies everywhere. Almost three quarters of marketers are predicted to use influencer marketing in 2022. Influencers have enabled multimillion pound brands to positively connect with consumers in an unprecedented way. Influencers have created a new celebrity tier and have played a pivotal role in industries such as travel, fashion, fitness, and cosmetics.

This online short course is aimed at anybody who wants to expand their knowledge of influencers and influencer media. The course will provide a general understanding and in-depth knowledge of the power of the influencer, and the positive and negative impact they can have on society and individuals. Learners will explore how someone can be influenced/become an influencer and why influencer marketing has become such a powerful tool. Learners will build a foundational knowledge of how to assist individuals and businesses when it comes to influencer media. The course also equips the learner with ways to set personal boundaries online as well as de-escalation techniques when managing negative opinions online.

This course includes a video interview with an influencer expert.

Key Information

Course Length
2 hours

Course Level
Level CPD

Learning Method(s)
Online materials
Online assessment

For Individuals

Benefits

Automatic enrolment with an immediate start
Fully online course
Study from anywhere, at any time
Perfect for an introduction or refresher in a subject
A great addition to a CV
Nationally recognised
Access to an award-winning e-learning platform
No hidden costs

Course Price
£30.00

Buy the course today and begin your journey to qualification

Unit 1: Understanding the Power of the Influencer

Section 1: The facts - Understand the meaning of 'influencer' and how someone can be influenced/become an influencer
Section 2: The why - Understand why influencer marketing has become such a powerful tool
Section 3: Skillscast - An extended interview with an expert in the field
Section 4: The how - Understand how to assist individuals and businesses when it comes to influencer media

For Businesses

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