CPD Email as a Promotional Tool for Business

Course Overview

This short course teaches the skills and knowledge needed to plan and build successful email campaigns. Learn about the benefits of email marketing and what email content to produce based on email campaign goals.

Key Information

Course Length

Course Level
Level CPD

Learning Method(s)
Online materials
Online assessment

For Individuals

Benefits

Automatic enrolment with an immediate start
Fully online course
Study from anywhere, at any time
Perfect for an introduction or refresher in a subject
A great addition to a CV
Receive a digital e-certificate upon completion
Nationally recognised
Access to an award-winning e-learning platform
No hidden costs

Course Price
£30.00

Buy the course today and begin your journey to qualification

Unit 2: Email as a Promotional Tool for Business

Email campaigns for business
Benefits and pitfalls of email campaigns
Audiences
What is a target audience?
Market research and market segmentation
Timing
Key features of email marketing that can lead to success
Planning and designing an email campaign
Content that can be used within an email campaign
How to measure the success of an email campaign
Return on investment (ROI)
Conversion rate
Cost Per Acquisition (CPA)
General Data Protection Regulation 2018
The seven key principles of GDPR
Why is data used in marketing activities?
Examples of data used within marketing
Keeping data safe
Limitations placed upon use of data for marketing purposes
Consequences of data protection breaches

For Businesses

With our combination of market-leading learning resources, exceptional customer service and award-winning LMS solutions, we are confident we can assist with your education and training delivery needs.

Enquire now