CPD Digital Marketing Review

Course Overview

Our Digital Marketing Review short course teaches a history of digital marketing. Learn how digital marketing tactics have evolved over the years and how to plan and execute effective digital marketing activity.

Learn about different marketing technologies and how they form part of an overarching marketing strategy.

Key Information

Course Length
17 hours

Course Level
Level CPD

Learning Method(s)
Online materials
Online assessment

For Individuals

Benefits

Automatic enrolment with an immediate start
Fully online course
Study from anywhere, at any time
Perfect for an introduction or refresher in a subject
A great addition to a CV
Receive a digital e-certificate upon completion
Nationally recognised
Access to an award-winning e-learning platform
No hidden costs

Course Price
£30.00

Buy the course today and begin your journey to qualification

Unit 3: Digital Marketing Review

Marketing through the ages
Checking review sites before visiting a business
Undertaking evaluation activities to measure the effectiveness of digital marketing
Benefits of measuring audience interaction
Evaluating goals
Goal examples
SMART goals
Evaluation of activities
Analytics
Identifying poor and high performing digital marketing
Indicators of success for a range of digital marketing activities
Social media posts
Email campaigns
Advertisements on third party sites
Website interaction
Pay-per-Click advertising
Search Engine Optimisation
Influencer marketing
Content marketing
Using outcomes of digital marketing reviews
Specific metrics used

For Businesses

With our combination of market-leading learning resources, exceptional customer service and award-winning LMS solutions, we are confident we can assist with your education and training delivery needs.

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