CPD Understanding Search Engine Optimisation for Business

Course Overview

Our short course in Understanding SEO for Business teaches the principles of SEO. Learn how to optimise websites for Google search using multiple techniques including technical optimisations, content and digital PR.

Discover why SEO is important for business and the different SEO techniques that form a digital marketing strategy.

Key Information

Course Length

Course Level
Level CPD

Learning Method(s)
Online materials
Online assessment

For Individuals

Benefits

Automatic enrolment with an immediate start
Fully online course
Study from anywhere, at any time
Perfect for an introduction or refresher in a subject
A great addition to a CV
Receive a digital e-certificate upon completion
Nationally recognised
Access to an award-winning e-learning platform
No hidden costs

Course Price
£30.00

Buy the course today and begin your journey to qualification

Unit 4: Understanding Search Engine Optimisation for Business

Defining Search Engine Optimisation
Understanding the principles of SEO
How do SERPs work?
The objectives of SEO
Understanding the difference between SEO and Pay-Per-Click advertising
The impact of SEO on online search results
The importance of successful SEO
Conversion
Increasing web traffic
Advantages of increased website traffic
Advantages of increased visibility for businesses
SEO tools and techniques for driving traffic towards a business
Meta descriptions
Image tags
Keyword research
Backlinks
Unique content
Word count optimisation
Publication frequency
URL structure
Internal links
Schema.org markup
Use of robots.txt files
Site’s responsiveness to use on a mobile phone
Monitoring the effectiveness of SEO
Ways to implement SEO for a given business

For Businesses

With our combination of market-leading learning resources, exceptional customer service and award-winning LMS solutions, we are confident we can assist with your education and training delivery needs.

Enquire now