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Level 2 Certificate in Digital Marketing

Course Overview

The TQUK Level 2 Digital Marketing course is ideal for those who wish to develop their knowledge and understanding of Digital Marketing. The programme is designed for those who desire to form a foundation due to little or no previous digital marketing experience.

Learn the basics of marketing strategy including social media, Email and SEO (Search Engine Optimisation) as part of marketing campaigns.

Key Information

Course Length
8 to 12 weeks on average

Course Level
Level 2

Awarding Body
TQUK
(E-certificates upon achievement)

Learning Method(s)
Online materials
Online assessment

For Individuals

Benefits

  • Fully online course
  • Study from anywhere, at any time
  • Gain an accredited level 2 qualification
  • Nationally recognised
  • Access to an award-winning e-learning platform
  • Perfect for beginners
  • Unlimited support from qualified tutors
  • Receive a digital e-certificate upon completion
  • No hidden costs

Cost and Funding Information

Course Price
£249.00

Funded Course
England and Scotland Only

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Unit 1: Social Media for Business

  • Section 1: Understanding the range of social media platforms available for use by business
  • Section 2: Knowing how to use social media platforms to engage an audience
  • Section 3: Understanding the role of social media in building brand reputation
  • Unit 2: Email as a Promotional Tool for Business

  • Section 1: Understanding how email campaigns can help businesses reach and engage their audience
  • Section 2: Planning an email campaign
  • Section 3: Understanding the role of data protection regulations when implementing email campaigns
  • Unit 3: Digital Marketing Review

  • Section 1: Understanding the role of digital marketing
  • Section 2: Knowing how to review the effectiveness of digital marketing
  • Section 3: Knowing how to use outcomes of digital marketing effectiveness reviews
  • Unit 4: Understanding Search Engine Optimisation for Business

  • Section 1: Understanding the principles of Search Engine Optimisation (SEO)
  • Section 2: Knowing how Search Engine Optimisation benefits business
  • Section 3: Knowing how to use Search Engine Optimisation to benefit a business
  • Unit 5: Digital Marketing for Business

  • Section 1: Understanding the role of digital marketing in business
  • Section 2: Understanding how digital promotion is achieved
  • Section 3: Producing a plan to promote a business through digital channels
  • Section 4: Knowing how to use online presence to raise funds and cut costs
  • For Businesses

    With our combination of market-leading learning resources, exceptional customer service and award-winning LMS solutions, we are confident we can assist with your education and training delivery needs.

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    Frequently asked questions