Level 2 Certificate in Digital Marketing

Course Overview

The TQUK Level 2 Digital Marketing course is ideal for those who wish to develop their knowledge and understanding of Digital Marketing. The programme is designed for those who desire to form a foundation due to little or no previous digital marketing experience.

Learn the basics of marketing strategy including social media, Email and SEO (Search Engine Optimisation) as part of marketing campaigns.

In England, you will gain an accredited Level 2 qualification.

In Scotland, this course is comparable to a Level 5 based on the Scottish Credit and Qualification Framework. Upon completion of the course, learners in Scotland will receive a digital e-certificate issued by your college.

Key Information

Course Length
8 to 12 weeks

Course Level
Level 2

Awarding Body
TQUK
(E-certificates upon achievement)

For Individuals

Benefits

Fully online course
Study from anywhere, at any time
Nationally recognised
Access to an award-winning e-learning platform
Perfect for beginners
Support from expert Tutors
Receive a digital e-certificate upon completion
No hidden costs

Course Price
£299.00

Direct Debit
Yes

Funded Course
England and Scotland Only

Apply today and begin your journey to qualification

Apply now

Buy the course today and begin your journey to qualification

Unit 1: Social Media for Business

Section 1: Understanding the range of social media platforms available for use by business

Section 2: Knowing how to use social media platforms to engage an audience

Section 3: Understanding the role of social media in building brand reputation

Unit 2: Email as a Promotional Tool for Business

Section 1: Understanding how email campaigns can help businesses reach and engage their audience

Section 2: Planning an email campaign

Section 3: Understanding the role of data protection regulations when implementing email campaigns

Unit 3: Digital Marketing Review

Section 1: Understanding the role of digital marketing

Section 2: Knowing how to review the effectiveness of digital marketing

Section 3: Knowing how to use outcomes of digital marketing effectiveness reviews

Unit 4: Understanding Search Engine Optimisation for Business

Section 1: Understanding the principles of Search Engine Optimisation (SEO)

Section 2: Knowing how Search Engine Optimisation benefits business

Section 3: Knowing how to use Search Engine Optimisation to benefit a business

Unit 5: Digital Marketing for Business

Section 1: Understanding the role of digital marketing in business

Section 2: Understanding how digital promotion is achieved

Section 3: Producing a plan to promote a business through digital channels

Section 4: Knowing how to use online presence to raise funds and cut costs

For Businesses

With our combination of market-leading learning resources, exceptional customer service and award-winning LMS solutions, we are confident we can assist with your education and training delivery needs.

Enquire now