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CPD Digital Marketing for Business

Course Overview

This short course is designed to build an understanding of what digital marketing is and how it can help transform businesses. Learn how to build and execute a digital marketing strategy which includes multiple marketing channels.

Learn the benefits of digital marketing for business and how to set and meet KPIs. Develop an understanding of customers, what are their needs and how to build customer loyalty. This course is ideal for employees with the digital sector or for small business owners looking to grow their business.

Key Information

Course Length

Course Level
Level CPD

Learning Method(s)
Online materials
Online assessment

For Individuals


  • Automatic enrolment with an immediate start
  • Fully online course
  • Study from anywhere, at any time
  • Perfect for an introduction or refresher in a subject
  • A great addition to a CV
  • Receive a digital e-certificate upon completion
  • Nationally recognised
  • Access to an award-winning e-learning platform
  • No hidden costs

Cost and Funding Information

Course Price

Study this course

Buy the course today and begin your journey to qualification

Unit 5: Digital Marketing for Business

  • Defining digital marketing
  • Advantages and disadvantages of marketing digitally
  • How has digital marketing changed over time?
  • Timeline of the internet
  • Bringing traditional and digital marketing together
  • The importance of SEO
  • Further positives of digital platforms
  • Types of digital marketing
  • The technology boom
  • Digital marketing activities
  • Getting customers
  • Retaining customers
  • Growing the customer base
  • Setting objectives
  • Identifying Key Performance Indicators
  • SMART principles
  • Outsourcing (plus advantages and disadvantages)
  • Crowdfunding (plus advantages and disadvantages)
  • Crowdsourcing (plus advantages and disadvantages)

For Businesses

With our combination of market-leading learning resources, exceptional customer service and award-winning LMS solutions, we are confident we can assist with your education and training delivery needs.

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Frequently asked questions